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Fashionista On The Record

Catching up with Callaway

Just over a year and a half ago I interviewed Paige Callaway. We talked about Pursue Victory, what inspires her, and our favorite lipsticks. I decided to do a follow up as exciting things are unfolding in the later half of 2016 for Paige.

New Pursue Victory Collection – Released Summer 2016
“Pursue Victory is created for functionality and having that as the priority of the garment, it can be somewhat limiting to a creative brain like mine.  So when the creative designer side of me gets involved it seems limited.  I have always loved a proper style and I saw a lot of it when I was in London a few years back. That block style of solid arms and collar with the pattern bodice has a very UK vibe in my opinion. I think it’s also very translatable to fashion here. I think it is classy and lady like to have a collar cuff shirt buttoned up with a nice necklace, or pearls.  A majority of the inspiration comes from that.”


Word on the street is you’re collaborating with C5 Rodeo?
“This new line called C5 Brand is a really unique concept. I am working with C5 Rodeo, which conveniently means I work with one of my favourite people, Gillian Sheilds. We relay important information up to Vern and I often ask Tyson questions pertaining to the stock. The whole C5 crew is a great bunch of people. We are also working with an artist in Calgary on some exclusive artwork.”

How did this fab collab come about!?
“I honestly don’t remember its original starting point. When Gillian and I get together, we feed off each other coming up with some pretty out of the box ideas for the world! I think we kicked it around a few times and talked about how cool these horses were. We discussed the opportunity for them to have more recognition for their ability and become house hold names and have their own cheering section! They have amazing athletic ability, they travel all over North America and lots of a list of accomplishments just like any other athlete. They wear the C5 Brand and this is an opportunity to people to become fans of the bucking horses and wear C5 brand as well. Just the people wear t shirts, and the horses, well obviously!”


What will be available for purchase?
“We are initially launching t shirts and caps. The t shirts will feature three of C5’s horses; Virgil, Make Up Face and Rockstar. They are some pretty awesome animals and also all of them are grey. So it makes for a pretty rad squad to kick things off. We will have a t shirt style for each of these three horses featuring custom artwork from a Calgary artist. We worked to play on their names and personalities so people know what they are like. Horses have as much personality as people and I think its cool learning about these horses. That’s what we will start with and then from there who knows, I would love to do something with jean jackets and Pendleton maybe . . ”

When will the line be available?
“The plan was to launch Oct 1st, but I think with the Cinch finals starting the 30th, we will be pushing to launch it then! We will have the clothing initially for sale on social media and will quickly be moving onto the C5 website for sales!”

I keep seeing #Paige1912. Spill the deets!
“I wish lived during the old west days and rodeoed back at the turn of the century. My great grandpa competed in the first Calgary Stampede in 1912 and that was the start to such a monumental event. In those days the ladies trick rode and rode broncs, and often were as tough or tougher then the men competing. Going through couturier school I became fond of the proper tailored look found a lot in London. Not only do I love the style of proper suits and tailoring for both men and ladies, I respect the work involved in them. In 1912, Coco Chanel opened her first shop. It was the first year someone wore her “little black dress” and also the first year her millinery (hat) business started to grow. As much as Chanel has become a current fashion icon, she was a catalyst in woman fashion being designed for function, not just looks. I am not sure if I would have rather been in London, or in Calgary in 1912, but what a time to be alive!

The vision of the brand in the most simplistic form is what my closet would have looked like if I was here in 1912. Its the old west and proper London style tailoring come together for a modern look.

Paige 1912 is a cool line, and its coming in different phases. I am working with Paige Leather, who’s style already fits so well with the line of clothing. She does purses, belts and other leather accessories. Paige is great to work with and a go getter! I like that. I am working with Smithbilt Hats on a fashion hat line which is fun and exciting. Smithbilt is such a reputable company it is very cool to be collaborating with them. I am also putting together a line of jewelry and fortunate to have a good friend, Rachel Clark, who is working with me. Rachel has great style, something I have always admired and raided her closet for. She also works closely with a factory in Mexico and has knowledge in leather and this type of production. The jewelry line will be pretty unique working with different aspects of what this factory can do and where our imaginations lead. There is another one or two potentials I will collaborate with, but this is all I can disclose right now.”


When can we expect this line to be out for purchase? Take my money.
“The line Paige 1912 is going to come in two phases. The first phase will be in Vegas during the Wrangler National Finals Rodeo.  We will have have an array of neck rag tops and kimonos, more casual long sleeve tops, Pursue Victory shirts for both ladies and men. Paige Albrecht of Paige Leather will bring her hand made beautiful belts, purses, wallets and some awesome fringe clutches. Paige has a great eye for style and has some new designs of purses she is working on. Smithbilt will bring the Paige 1912 line of fashion hats in addition to some one of a kind hats. There will also be the Paige 1912 jewelry line available. So it will be a great array of fashion for everyone at a variety of price points. I am pushing things to release some jewelry before we go to Vegas. It would be nice to give everyone a sneak peak of whats coming.

The second phase of the brand will come next summer. We are planning an event in the Calgary area that will feature the launch of the whole clothing line in a fashion show, followed by a bronc riding and a concert. That I would say, will showcase a much more expanded line in terms of clothing. In other words, I have a lot of sewing to do!”

The other important thing I like about Paige 1912, is we are working with artisans, skilled people who have mastered their trade, whether it be leather crafting, or millinery (hat making), I think its important to showcase talent and with that comes quality. Its also pretty neat that, other then the jewelry, everything is made in Canada. Not many brands can say that!”

A booth in Vegas is pretty awesome! What can we expect in Vegas?
“We will be at Mandalay Bay this year, and yes, odds are we will have champagne at the booth! I am putting together some other cool things for the booth like autograph signings and a sale on Canada Day. We have lots of Canadians heading down for the finals this year, which is so awesome! So it would be nice to highlight that talent along with the Canadian talent in the booth! Come by and see us! I like to have fun, so I am sure there will rarely be a dull moment around the booth!”

So much has happened in a short amount of time. What are your goals for each of these ventures moving forward?
“I have recently been working through my strategy plan for Pursue Victory and a lot of marketing documents for Paige 1912 and C5 Brand. It has really had me thinking about where things are going with them and also, what I am doing. Each of the brands has a unique path of their own and fortunately they meld together in some aspects as well.

C5 Brand is such a cool project. Its really taking things to the next level for marketing and gaining awareness of the bucking stock. I think its a very forward move, and I respect Vern for giving Gillian and I the go ahead on this. The goals with C5 Brand are of promote these animals like the professional athletes they are. I have quantitative goals set for the brand through out the initial phases, as one does when launching something. At the end of the day if a kid watching the rodeo hears Virgils name and gets excited to watch this horse buck, I would say mission accomplished!

With Pursue Victory lots of it has been systemizing the business to run more efficiently and run with less involvement. I am working on a subscription portion of the company, something not new to the shirt business but potentially new to the western world. I figure there is about 20% left till this company is a smooth running machine! I look forward to that day and hope by the start of January that is the case!

Paige 1912 has so many moving parts, its almost like launching multiple brands. I have a real skill for deciding to do things to the max. Somedays it benefits me other days it induces stress. There will be a lot of hustle for the next couple months to get ready for Vegas. I have sewing to do in addition to marketing, booth set up, working with Smithbilt and working with Rachel and the factory. There is no doubt it will be lots of work, but I love that type of work. I have a time line of things to accomplish to make sure I am prepped and ready for that ten day Vegas marathon, both physically and mentally!

On a personal level, while working to prepare Paige 1912 for Vegas, launch C5 Brand and systemize Pursue Victory, my big picture is to work with awesome people to make great clothes. Hopefully along the way I make time for myself and keep my sanity! Its a balancing act for sure. Between my day timer and my lists things are manageable. Honestly, I wouldn’t have it any other way! I thrive on doing this many things and working on deadlines. Maybe I will think different December 11th!! The only thing I cant juggle into my day timer is the arrival of my nephew. He is expected to come around the end of November, which leaves me a tight window between Agribition and NFR to meet him! So I hope the stars align for that!”

Fashionista On The Record

Pursue Victory – Paige Callaway

This spring I will be purchasing just one new shirt for rodeo season. It’s long enough it won’t come un-tucked from your jeans. It’s sleeves reach your wrists and stay that way when you’re stretched out hustling home. It’s sides are fitted showing off your curves, rather than making you feel like a box. This shirt looks good with jeans and is rodeo ready, but you can wear it to the office, or a day in town if you want to. I NEED this shirt in my closet, so its now at the top of my must have list. The Pursue Victory Power Collar Shirt runs from an XS to an XL, is handmade in Calgary Alberta CANADA, and comes in uh-mazing colours. Urban Cowboy Denim, get-in-mah-closet!!!


Paige in her Sunset Coral Power Collar Pursue Victory Shirt

Who is the designer behind this fabulous new line that launched this past October? Non other than Miss Paige Callaway. If you’re not familiar with Paige, click her name right there, and check out the About Me section of her Pursue Victory website.


Paige at Fort Worth Stock Show

While on Instagram one day, I scrolled to a picture that had a bunch of cowgirl fashionistas. Tagged in the picture was Paige, and I had thought her name was familiar, so I decided to “Follow” her. Once checking out nearly all of her pictures I decided she was pretty much the coolest girl in the world. Her style is one of a kind, she trick rides and barrel races, she travels and loves fashion.  While scrolling her photos I thought to myself I hope I get to meet this cool cat one day, Paige seems to be someone I would get along with pretty well.. Though I have not formally met Paige yet, I was able to track her down on Facebook and do a little interview with her about her PV line.

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This dress was Paige’s first full couturier piece of clothing she made! I love both the dress and the fur coat!

What inspires you?

For me, I have learned there are two types of inspiration.  The inspiration the flutters my heart and it comes at any time and place to take my creativity in new directions.  I find driving I get my best ideas.  Other places I draw inspiration from are riding horses, flea markets, music, the old west, kids, graffiti, nature and laughing.  That’s why I like to laugh . . . I mean who doesn’t but for me its a double win!

The second kind of inspiration, and perhaps the most valuable as an entrepreneur, is the kind that nicely takes your hand and dusts you off after a “rough” day and gives you the strength and sanity to push on.  The deep, to the soul, inspiration that the beauty in a cactus just doesn’t cut it for.  I find that in music, quotes and other people who have done triumphant things.  For those days, I have one no fail source.  One of my best friends was paralyzed a few years back at Cheyenne and I call him.  He never rarely gives me a “you can do it speech”, and he usually doesn’t need to because knowing what he has been through and accomplished paired with his witty comments and jokes always change my attitude.  I am not sure if he knows thats why I call him sometimes, however it is probably best he doesnt cause it would go right to his head! Haha jk!

This may not be “inspiration” as much as “motivation”, however the drive behind what I do could be summed up in one word empowerment.  When I started Wild Rose Clothing a few years back, I used to say that wearing one of the graphic T’s with a cool graphic or uplifting quote could be the difference between a good day and a bad day.  Pursue Victory takes that to the next level.  When I went to couturier school and I made myself clothing specific for my measurements it gave me a whole knew level of confidence.  I thought that sort of confident energy is priceless for me going into a meeting (when I worked downtown) or at a rodeo running barrels.  You naturally have that energy transfer into what you do that day.  I thought there is so much value in this sort of thing for society.  On a big scale, regardless of which direction the fashion industry takes me, that will always be my MO, so to speak.


Paige in her Black As Night Power Collar Pursue Victory Shirt

Will you be bringing more items to the Pursue Victory line?

YES!!! I am so excited for all the ideas I have for this line.  The first stop on the road map of Pursue Victory is to make sure that the pattern of the shirts (meaning pattern they are sewn off of) and the size grading is best for the clients.  Something very unique about Pursue Victory is that the shirt pattern and size grading was done by hand, not computer.  With the help of client feedback and tweaking the pattern and sizing, Pursue Victory will be releasing more colors and styles of the PV Power Collar Shirt along with maybe a casual line, a mens line and a higher end line.  I love blazers and vests so I am sure they will come along as well!

Paige in her Canadian Tuxedo

Will you be making your line available to wholesalers ever or strictly off the site?

I am working right now to move the line into wholesale.  My target with the first run of shirts was to really nail down the fit and I felt the best way to get client feedback was to sell it on a first hand bases and talk to the clients.  Now that I have a good idea of the feedback and where things can be shifted and adjusted I am looking forward to expanding into larger orders and venues while maintaining the quality!

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If you could have lunch with anyone dead or alive, who would it be and why?

Lunch with anyone, tough choice, either my Grandpa or Coco Chanel.  Growing up I spent endless hours with Grandpa on his ranch.  He was a very kind person to all walks of life.  He loved and cared so diligently for his cows and horses and I grew up in this idea that was how the world operated.  Turns out it doesn’t and the older I get, the more I appreciate the man he was.  Grandpas actions spoke louder then his words, and through those characterisitics that he so naturally had he was respected and appreciated by many, myself included.  That, and Grandpa taught me how to play cribbage, which though I havent played in a while I am still confident in my skills!

Coco Chanel; she revolutionized fashion to create functional clothing for woman and this is something I strive for.  She had an idea for functional clothing so ladies could move around easier, like getting in and out of cabs and she stuck with it.  It was actually a very liberating time for ladies in terms of fashion and the more I learn about it, it was the fine boned, quick witted Coco who led the charge.  She had low regard for peoples judgement when it came in terms of what she designed because she trusted her gut and followed her heart.  Plus, Coco rode horses, was slightly rough around the edges and left a mysterious trail of stories about her life . . . which I appreciate!


Paige and her Grandpa

Since this blog is titled ‘Lipstick & Cowboy Boots’, what is your favourite of each?

I LOVE lipstick and I have become a lipstick snob!!!! There are a few things in life (Pursue Victory shirts being one!!! *wink) that quality counts! Lipstick is another where quality and brand counts . . . and so is mustard and paint brushes.  I love MAC and I have a few colors, my go to right now is called “Snob”, and I have also been wearing my “Candy YumYum”, which is neon pink! One of my friends and I have a long running joke when we see photos of each other we can name the MAC lipstick that the other person is wearing. Yes they are more expensive, they last longer and are soooo worth the money!

When it comes to boots . . . for work, Justins, hands down! For play, nothing beats the comfort and cuteness of my Old Gringos.  When I went to London I wore them around cause they are as good as a good running shoe for me!

After chatting with Paige back and forth I see how driven she is and she is now someone who inspires the heck out of me! She is passionate about her work and it gets me fired up to write more and do more with my own project this year aka this blog. 🙂

Want more about Paige and Pursue Victory, or would like to purchase a shirt? Head on over to her website!

*All photos submitted by Paige