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Fashionista On The Record

Catching up with Callaway

Just over a year and a half ago I interviewed Paige Callaway. We talked about Pursue Victory, what inspires her, and our favorite lipsticks. I decided to do a follow up as exciting things are unfolding in the later half of 2016 for Paige.

New Pursue Victory Collection – Released Summer 2016
“Pursue Victory is created for functionality and having that as the priority of the garment, it can be somewhat limiting to a creative brain like mine.  So when the creative designer side of me gets involved it seems limited.  I have always loved a proper style and I saw a lot of it when I was in London a few years back. That block style of solid arms and collar with the pattern bodice has a very UK vibe in my opinion. I think it’s also very translatable to fashion here. I think it is classy and lady like to have a collar cuff shirt buttoned up with a nice necklace, or pearls.  A majority of the inspiration comes from that.”


Word on the street is you’re collaborating with C5 Rodeo?
“This new line called C5 Brand is a really unique concept. I am working with C5 Rodeo, which conveniently means I work with one of my favourite people, Gillian Sheilds. We relay important information up to Vern and I often ask Tyson questions pertaining to the stock. The whole C5 crew is a great bunch of people. We are also working with an artist in Calgary on some exclusive artwork.”

How did this fab collab come about!?
“I honestly don’t remember its original starting point. When Gillian and I get together, we feed off each other coming up with some pretty out of the box ideas for the world! I think we kicked it around a few times and talked about how cool these horses were. We discussed the opportunity for them to have more recognition for their ability and become house hold names and have their own cheering section! They have amazing athletic ability, they travel all over North America and lots of a list of accomplishments just like any other athlete. They wear the C5 Brand and this is an opportunity to people to become fans of the bucking horses and wear C5 brand as well. Just the people wear t shirts, and the horses, well obviously!”


What will be available for purchase?
“We are initially launching t shirts and caps. The t shirts will feature three of C5’s horses; Virgil, Make Up Face and Rockstar. They are some pretty awesome animals and also all of them are grey. So it makes for a pretty rad squad to kick things off. We will have a t shirt style for each of these three horses featuring custom artwork from a Calgary artist. We worked to play on their names and personalities so people know what they are like. Horses have as much personality as people and I think its cool learning about these horses. That’s what we will start with and then from there who knows, I would love to do something with jean jackets and Pendleton maybe . . ”

When will the line be available?
“The plan was to launch Oct 1st, but I think with the Cinch finals starting the 30th, we will be pushing to launch it then! We will have the clothing initially for sale on social media and will quickly be moving onto the C5 website for sales!”

I keep seeing #Paige1912. Spill the deets!
“I wish lived during the old west days and rodeoed back at the turn of the century. My great grandpa competed in the first Calgary Stampede in 1912 and that was the start to such a monumental event. In those days the ladies trick rode and rode broncs, and often were as tough or tougher then the men competing. Going through couturier school I became fond of the proper tailored look found a lot in London. Not only do I love the style of proper suits and tailoring for both men and ladies, I respect the work involved in them. In 1912, Coco Chanel opened her first shop. It was the first year someone wore her “little black dress” and also the first year her millinery (hat) business started to grow. As much as Chanel has become a current fashion icon, she was a catalyst in woman fashion being designed for function, not just looks. I am not sure if I would have rather been in London, or in Calgary in 1912, but what a time to be alive!

The vision of the brand in the most simplistic form is what my closet would have looked like if I was here in 1912. Its the old west and proper London style tailoring come together for a modern look.

Paige 1912 is a cool line, and its coming in different phases. I am working with Paige Leather, who’s style already fits so well with the line of clothing. She does purses, belts and other leather accessories. Paige is great to work with and a go getter! I like that. I am working with Smithbilt Hats on a fashion hat line which is fun and exciting. Smithbilt is such a reputable company it is very cool to be collaborating with them. I am also putting together a line of jewelry and fortunate to have a good friend, Rachel Clark, who is working with me. Rachel has great style, something I have always admired and raided her closet for. She also works closely with a factory in Mexico and has knowledge in leather and this type of production. The jewelry line will be pretty unique working with different aspects of what this factory can do and where our imaginations lead. There is another one or two potentials I will collaborate with, but this is all I can disclose right now.”


When can we expect this line to be out for purchase? Take my money.
“The line Paige 1912 is going to come in two phases. The first phase will be in Vegas during the Wrangler National Finals Rodeo.  We will have have an array of neck rag tops and kimonos, more casual long sleeve tops, Pursue Victory shirts for both ladies and men. Paige Albrecht of Paige Leather will bring her hand made beautiful belts, purses, wallets and some awesome fringe clutches. Paige has a great eye for style and has some new designs of purses she is working on. Smithbilt will bring the Paige 1912 line of fashion hats in addition to some one of a kind hats. There will also be the Paige 1912 jewelry line available. So it will be a great array of fashion for everyone at a variety of price points. I am pushing things to release some jewelry before we go to Vegas. It would be nice to give everyone a sneak peak of whats coming.

The second phase of the brand will come next summer. We are planning an event in the Calgary area that will feature the launch of the whole clothing line in a fashion show, followed by a bronc riding and a concert. That I would say, will showcase a much more expanded line in terms of clothing. In other words, I have a lot of sewing to do!”

The other important thing I like about Paige 1912, is we are working with artisans, skilled people who have mastered their trade, whether it be leather crafting, or millinery (hat making), I think its important to showcase talent and with that comes quality. Its also pretty neat that, other then the jewelry, everything is made in Canada. Not many brands can say that!”

A booth in Vegas is pretty awesome! What can we expect in Vegas?
“We will be at Mandalay Bay this year, and yes, odds are we will have champagne at the booth! I am putting together some other cool things for the booth like autograph signings and a sale on Canada Day. We have lots of Canadians heading down for the finals this year, which is so awesome! So it would be nice to highlight that talent along with the Canadian talent in the booth! Come by and see us! I like to have fun, so I am sure there will rarely be a dull moment around the booth!”

So much has happened in a short amount of time. What are your goals for each of these ventures moving forward?
“I have recently been working through my strategy plan for Pursue Victory and a lot of marketing documents for Paige 1912 and C5 Brand. It has really had me thinking about where things are going with them and also, what I am doing. Each of the brands has a unique path of their own and fortunately they meld together in some aspects as well.

C5 Brand is such a cool project. Its really taking things to the next level for marketing and gaining awareness of the bucking stock. I think its a very forward move, and I respect Vern for giving Gillian and I the go ahead on this. The goals with C5 Brand are of promote these animals like the professional athletes they are. I have quantitative goals set for the brand through out the initial phases, as one does when launching something. At the end of the day if a kid watching the rodeo hears Virgils name and gets excited to watch this horse buck, I would say mission accomplished!

With Pursue Victory lots of it has been systemizing the business to run more efficiently and run with less involvement. I am working on a subscription portion of the company, something not new to the shirt business but potentially new to the western world. I figure there is about 20% left till this company is a smooth running machine! I look forward to that day and hope by the start of January that is the case!

Paige 1912 has so many moving parts, its almost like launching multiple brands. I have a real skill for deciding to do things to the max. Somedays it benefits me other days it induces stress. There will be a lot of hustle for the next couple months to get ready for Vegas. I have sewing to do in addition to marketing, booth set up, working with Smithbilt and working with Rachel and the factory. There is no doubt it will be lots of work, but I love that type of work. I have a time line of things to accomplish to make sure I am prepped and ready for that ten day Vegas marathon, both physically and mentally!

On a personal level, while working to prepare Paige 1912 for Vegas, launch C5 Brand and systemize Pursue Victory, my big picture is to work with awesome people to make great clothes. Hopefully along the way I make time for myself and keep my sanity! Its a balancing act for sure. Between my day timer and my lists things are manageable. Honestly, I wouldn’t have it any other way! I thrive on doing this many things and working on deadlines. Maybe I will think different December 11th!! The only thing I cant juggle into my day timer is the arrival of my nephew. He is expected to come around the end of November, which leaves me a tight window between Agribition and NFR to meet him! So I hope the stars align for that!”

On The Record


The 2015 Wrangler National Finals Rodeo will showcase six of our talented Canadians. In 2010 Canada had six qualified but only five competed since Rod Hay got hurt in Innisfail. Before that it was 2008 when 6 competed at the Thomas and Mack in Las Vegas Nevada.

*Matt Cohen Photography

*Matt Cohen Photography

Deb Guelly of Okotoks,  Alberta competed at  77 qualifying rodeos to slide into 15th position just in the nick of time with $59,769.17, securing her spot to the WNFR! In September alone, she brought home just over $17,000! Deb just finished running at the Canadian Finals Rodeo in Edmonton, Alberta on Bobbie Goodwin’s horse Sonnie taking home a couple go round wins! Her total 2015 season earnings were $51,016.06 putting her third overall. Deb’s full interview can be found here.

Ric Anderson photo. Cheyenne frontier days short go

Ric Anderson Ohoto. Clint Laye at Cheyenne Frontier Days Short Go

Cadogan, Alberta cowboy Clint Lay ehad a solid season. He won $24,250 at Houston &  $100,000 at  The Calgary Stampede this year. Sadly, both rodeos didn’t count for the Professional Rodeo Cowboys Association Standings the same as it does for the Womens Pro Rodeo Association, but Laye made his season count and is headed to the WNFR in 13th position with $80,307.44 won. I did an interview with Clint earlier in the year, which you can check out here.

Tanner Milan, from Cochrane, Alta., competes in the steer wrestling event during Calgary Stampede rodeo action in Calgary, Sunday, July 5, 2015. THE CANADIAN PRESS/Jeff McIntosh

Tanner at Calgary

Tanner Milan of  Cochrane Alberta heads to the WNFR in 13th position in the Steer Wrestling with  $66,326.67 banked from PRCA rodeos.  Tanner’s two round wins and reserve championship in Red Bluff, CA helped him stay in the running for a WNFR qualification.  Milan just finished up at the Canadian Finals Rodeo with a grand total of $49,420.30 banked as total season earnings in the CPRA.

Mike Copeman Photography

Mike Copeman Photography

Zeke Thurston of  Big Valley Alberta sits 11th in the Saddle Bronc PRCA standings with $72,278.18. It was his first season as a pro, and a huge season it has been!  Thurston took home the $100,000 Calgary Stampede Championship Cheque , set an arena record at Tucson with a 90-point ride, and cashed in $50,000 as the BP Super Series Saddle Bronc Champ at  RodeoHouston though he  came into the event as an alternate!

Tyrel Larsen at San Antonio Photo by Greg Westfall

Tyrel Larsen at San Antonio Photo by Greg Westfall

Tyrel Larsen of Inglis, Manitoba ended the season in 15th position in the Saddle Bronc with $61,171.86. He was only $573 ahead of Chad Ferley to be headed to the Finals.


Orin at Houston Rodeo Photo by Impulse Photography

Orin Larsen also of  Inglis, Manitoba heads to Sin City in the 10th spot in the Bareback with $81,627.04 to his name, whose biggest check this year came out of Salt Lake City, UT for $11,000!

What was your favorite rodeo you competed at this year and why?

Clint “Favorite 2015 rodeo would have to be Caldwell Idaho, I drew two of the toughest horses there(Big Show)(Craig at Midnight) and won it.”

Tanner “My favorite rodeo for 2015 would have to be the Calgary Stampede. Its a rodeo I really enjoy going to cause its pretty much a home town rodeo for me and I’ve always got a lot of support from family and friends plus the money that is up there is incredible. It’s also nice to be in one spot for at least 4-5 days and not have to worry about loading the horses up right after were done and driving my butt off all night to another rodeo. It’s just nice to hang out and relax and spend a little time at home with family.”

Zeke “My favorite rodeo of 2015 would have to be Calgary I think. Not just because I won it but it’s the biggest rodeo you will attend all year. It’s a well run and operated production and it’s nice to spend the week there with everyone in one spot not having to be driving to another rodeo.”

Tyrel “Not sure if I had a single favorite rodeo this year but the 4th of July run is always my favorite time of year because you’re at at least one rodeo everyday for about ten days and at times you don’t know where you’ll be there next day. It’s a lot of traveling and a lot of horses. Just a really exciting time of year.”

Orin “It’s difficult to pinpoint one rodeo as my favorite rodeo to go to year after year. But I think I would have to say Pendleton, Oregon. Pendleton is so rich in history and a unique set up, with the old fashioned wooden chutes and the arena full of grass. It’s definitely a rodeo to remember.”

What have you been doing to prepare yourself mentally and physically before Vegas?

Clint “To prepare for the WNFR I have been going to the gates crossfit here in Pocatello Idaho every morning, eating good and staying on top of supplements and vitamins to keep my body feeling good. The CFR was a really good warm up to test new equipment and get all the bobbles out.”

Tanner “Mentally I’ve been talking to both my brothers Baillie and Straws, Curtis Cassidy and Lee Graves. Baillie has been there 3 or 4 times as a hazer and the other 3 as competitors. They’ve help me out with what to expect, how fast the start is down there and how sharp you need to have your horses and yourself. They tell me there’s no room for error on getting a good start and catching up quickly. Physically just been practicing a lot as much as I can. Just trying to keep myself sharp and also my horses.”

Zeke “I just go about my everyday life as normal I guess. I ride lots and do lots of cattle work. On top of that I rope quite a bit too. I’m not real big into working out. I do T25 just to kinda stay in shape and maintain good health. I found out my saddle I usually ride in broke and the tree has spread so I have a new one set up. I’ll get on some practice horses be for the NFR just to get things dialed in.”

Tyrel “To prepare for the finals I’ve been working out lots getting my body ready for ten horses in ten days as well as getting on some practice horses to stay positive and confident. I feel prepared mentally and physically.”

Orin “My physical training for the finals consists of running and lifting. I get on some horses every now and then to keep me sharp, feeling confident and to make sure my equipment is holding up well. As for the mental standpoint I stay positive and optimistic. I’m going to walk into the Thomas and Mack oblivious to everything around me and not let the bright lights take over my mind and ability.”

What is the best piece of rodeo advice you would give to a person who wants to qualify for the WNFR?

Clint “The best advice I have for someone wanting to chase a WNFR is that you have to put everything you got into it, it’s a full time job. The harder you work the better your odds are.”

Tanner “The best piece of advice I could give a person is that you gotta be all in or nothing you cant half ass it, you gotta have a great attitude you cant get down on yourself cause its eats at ya. You gotta keep your chin off your chest and realize you’ve got another one to run the next day that counts just as much as the ones in previous days. You also got to get in with a good crew of guys ones that don’t dwell on every mistake they make. Pick out the positives and learn from them, and practice. I can’t preach that enough to more you practice the sharper you’ll be day in and day out.”

Zeke “Anyone pursuing their dream of making the finals whether you’re a young kid or have been at it a while I’d just say to get in with a good group of guys that have been there and know what it takes to get there let them show you how the business side of how things work. I’d also say to never lose hope and sight of what you are working towards. Just because you might not make it your first year out the doesn’t mean it’s over. They have a finals every year. You just gotta figure out how to get there.”

Tyrel “The best piece of rodeo advice I could give to someone would be that no matter what happens, to always stay confident even when you aren’t winning or drawing good.”

Orin “My advice to everyone who looking to chase any dream is to be dedicated, work hard, and be disciplined. I have dedicated my whole life and put in everything I had into my career to get where I want to be today. You have to be willing to take risks and work hard to do whatever it takes to satisfied with your successes, rodeo is not a sport you can do half heartedly, you have to put in 120% in everything every time. When you ride successfully at a rodeo; be proud and praise yourself. When you know you didn’t do as well as your able to, discipline yourself, fix your mistakes and go back to being optimistic.”

What is your favorite pair of cowboy boots?

Clint “My favorite pair of boots would be the ones I’m riding on right now because they have won me the most money out of any other pair, but there about to fall apart on me.”

Tanner “My favorite cowboy boots are Ariat, that’s all I wear, either the Cobolts or At’s.”

Zeke “I wear a black pair of ostrich skin nocona boots.”

Tyrel “I suppose I wear a lot of Justin Boots”

Orin “Ariat”


Sponsor shout outs & special Thank-Yous:

Clint “More than anyone I would like to thank my family my dad Darcy and mom Terry for all there backing, Billy and Marci Laye. If I didn’t have the family I did I would not be where I’m at right now.”

Tanner ” I’d like to thank my sponsor Lyle Kurtz with CVS Controls, Cactus Equine Equipment, and Wrangler shirts and Jeans. and also my family Mom Roxanne, Dad Murry and my brothers Baillie and Straws. With out them it would be a tough tough go. I also like to thank Curtis Cassidy for the use of his hazing horse TUFFY that he lent me all summer long, that was a huge help. And all my friends out there that have been in my corner, thanks so much.

Zeke “I would just like to thank everyone that has been behind me all year. So many people would come up to me somewhere and say they were pulling for me, and that means a lot. I have great friends and family and am very blessed that way. I also would like to thank Cinch jeans and shirts for keeping me looking sharp all year.”

Tyrel “I just want to thank everyone north and south of the border for all of the support my brother and I have received. I’m extremely grateful for the amount of people who have helped us get to where we are today.”

Orin “The one thing that has helped get to the NFR is the support. From my family, friends north and south of the border and my girlfriend this dream couldn’t be possible. I have never taken the love and support for granted. Every time I think about it I still get blown away. From the bottom of my heart thank you to everyone who’s helped me along the way.”

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Arena Chatter

Be Thankful, Be Grateful

This past weekend was our Thanksgiving. I never post anything to social media about it, like I usually do. I feel like people sort of expect that stuff from me. So I refrained. Instead I am doing a big ol’ blog post on it. HAHA!

Stop your worrying. I am not going to write a three page essay on why we should be thankful and grateful every day. If you want to read up on that stuff, there are a bunch of books you can have a look at. Instead I am going to do a picture post of the things I am thankful and grateful for. You’re welcome.


Thanksgiving morning off my front porch

Thanksgiving morning off my front porch


Thankful for my Dad He's pretty handy. Did this all by himself

Thankful for my Dad He’s pretty handy. Did this all by himself


Thankful for my Grandparents/Neighbors. And for afternoons spent listening to tall tales while enjoying a whiskey

Thankful for my Grandparents/Neighbors. And for afternoons spent listening to tall tales while enjoying a whiskey


Thankful for my best bud Lucy

Thankful for my best bud Lucy


Thankful for my ReevaJane.

Thankful for my ReevaJane. 2015 will be the best yet


Thankful for badass boots like my Old Gringos. Hope I find another pair I love in Vegas!

Thankful for badass boots like my Old Gringos. Hope I find another pair I love in Vegas!




Extra grateful for Reevies

Extra grateful for Reevies


I am thankful when I recieve texts, messages and snaps like this




What are you grateful or thankful for?!